SEO articles and blogs are critical when it comes to the social media management and the online PR services. Lots of SEO-optimized articles are churned out on a weekly basis as competitors try to outdo each other when it comes to the website rankings.
One of the best ways of getting clients and traffic to your website is through the posting of fresh and engaging content on a weekly basis. If you are an SEO writer, you must be privy to the secrets that will make you successful as far as the generation of the content is concerned. This read looks at some of the secrets of professional SEO writers.
Keyword Research
As a professional SEO writer, you have to be at the top of the game as far as the keyword research is concerned. If you are going to post content online, then you have to ensure that the search engine will notice what you post online. You need to find out the key phrases and words that clients are searching for.
It may be advisable for you to develop a spreadsheet with all the keywords that you are interested in. You should keep track of the times you use the keywords in your blog and use the right tracking tools to see how you rank for the keywords. The SEO tools like the SEMrush will help you in analyzing such data.
Put Keywords to Task
After you have established the keywords, ensure that you put them to the task. In the past, SEO writer would dump as many keywords as possible in a given content without providing that they make sense or not. This is, however, not the case as the keyword is supposed to appear in various sections of your writing.
The keywords should be naturally placed in the article and should appear in the headlines and some of your H! and H2 titles. You should also make use of the variation of your keywords. Since people using the search engines are human, ensure that you place the keywords naturally in your writing.
Target Audience
Before you decide to pen down content as an SEO, you have to ask yourself who will be your target audience. Do not just write something that will not interest your readers.
Before you write an article, you have to ensure that you develop a strategy which will help you address the various needs and interests of your target audience. As an SEO writer, always ensure that you offer value to your readers.
Make the Content Long
As a professional SEO writer, always ensure that the content is long enough. Most of the search engines use algorithms that give preferences to content that are long enough.
Long content is assumed to be more informative than the short content because it is assumed it deeply analyses the facts at hand.