Your website should showcase your knowledge in building and design. Your website will be your best tool to show clients that you are knowledgeable about construction and design. You must consider how your clients will interact with your website. While the overall design is essential, some features can make a site stand out. This post can help you build your website design that suits your need. It will not generate leads or new customers if a website for a contracting company is unattractive to mobile visitors. What are the essential features that a contracting company website should have?
Portfolio and Previous Projects
You are a builder, remodeler, or designer. It’s not easy to remodel a kitchen or build a house from scratch. Potential customers should see that you have a unique skill set. You must take great pictures of your work to showcase your contractor website. It’s not as difficult as it sounds. Builders often take quick snaps on their phones and post them to their websites. It’s worth taking the time to capture great photos of your creations, such as unusual materials or complex upgrades to a house. These details might be the key to landing a new lead.
Landing Pages
A landing page is a powerful way to teach your users about your particular skills and benefits your construction leads. Visitors will find it easier to view what you offer by creating separate pages for each service. Clients will find the information they need quickly by creating a separate page for each service. A brief description of each project and the process involved is a good idea. This will give clients a quick overview of the services you offer and allow you to create search-engine-friendly text that will help you climb the Google ranks.
Social Media Platforms
Do not forget to link to your social media accounts if you have one. Many builders now have Instagram accounts. This allows them to share more information about their projects and take more photos than they need on their construction websites. The presence of social media has a vital role for construction companies in their marketing plan. Customers can shop from one place by adding social media icons to their websites.
This promotes your commercial building company on multiple platforms. Your commercial construction company can quickly share work, articles, or features on social media. This allows you to increase your online presence and makes your site appear more professional.
User-Friendly Design
Responsive website design allows a website to automatically adjust for optimal viewing on a mobile phone, tablet, or desktop screen. A site that is only available on a desktop will not be accessible on mobile devices. Responsive design has become a standard feature. If a contractor hasn’t converted from a desktop-only version to responsive yet, it is a waste of time.