So you want to make money with Google Adsense?
I don't blame you, who doesn't want residual income! This article
will show you how to better optimize Google Adsense to make more
money from your web site(s).
Where you position your Adsense link boxes and
banner ads is extremely important. Trying to make money from the
bottom of your pages within your website just won't cut it. You
need to add your Adsense links right in the heart of your template
or right in the heart of your content. I would personally suggest
both actually.
Adding Adsense in the heart of your template:
Link Units:
Since the introduction of Google Adsense "link
units", we can now add what looks like a "menu system"
to compliment our menu system within our website. This is HUGE.
Have you ever just clicked on a website and kept clicking on the
menu links? I know we all have. By adding a "Google link
units" to your menu, you will get more clicks than you thought
possible. Try adding the link units near the top for better performance
and try creating your link units to match the color of your menu
system in place. Once in a while I find myself clicking on a menu
link unit without even realizing it which in turn gives more money
to the website owner.
Leaderboards & Skyscrapers:
These may very well be your "bread &
butter". I only say this because of the sheer size of these
ads units. The best place to add these ad units is obvious; Straight
across the very top of your website (leaderboards), and straight
down the side of your template (skyscrapers). Anywhere else may
not look proper within your template and may look unprofessional.
Square & Rectangle Ad Units:
These are great to compliment the mass amount
of content within your website and also within your recommended
resources. You want to compliment your content, you don't want
Adsense to BE your content because this will look poor on your
part.
Adsense is very popular with webmasters; who doesn't
want to make some extra money. However, don't forget that many
of your visitors are also used to seeing Adsense within a website,
and need a good reason to click on them.
Square and rectangular units are great to use
within articles posted on your website or within your link resources.
Try adding your Adsense boxes above your resource links within
a page to give your Adsense account that added extra exposure.
Just remember that Google allows up to 3 ad units
per page. Using these 3 strategies will help to better optimize
Adsense for positioning! Let's now go onto targeting...
Optimizing Adsense: Taking out non-related ads!
Do you ever wonder how ads like "business
card specials" ever get displayed on to your website when
your company content is all about baby clothing?
Since the introduction of "Adwords Site Targeting",
we now have to keep an eye on the ads being displayed on our website(s).
Companies may now specifically target your website for more exposure.
There is no restriction whether the website is
content related or not, just more marketing exposure for the advertiser.
Filtering Adsense Advertisers:
Within your Adsense manager, you have the option
of using the "Competition Filter" which allows us to
remove certain websites from the ads being displayed regularly.
This is going to be an on-going optimization task in the future.
Without filtering the ads being displayed within
your website, you might find yourself with ads unrelated to your
industry and possibly some ads that have a negative effect within
your site.
If you don't remove all the unwanted ads being
displayed on your website, you might end up hurting your Adsense
performance online.
The more targeted you can get your Google Adsense
ads to display on each page, the better your chances at being
able to make more money. Try to take a moment every week to study
the ads being displayed on your website.
Open up a note pad, or word document and record
all the websites you don't want to be displayed anymore. Add these
sites to your "filter list" within your Adsense account.
Remember to add the website (within your filter
list) like so: smartads.info - without the www. Adding anything
after or before the url will only prevent the company from displaying
one of their many ads like so (www.site.com/ads/1.html).
This way you stop anything from the entire website
from showing up within your Adsense campaign online. The more
you optimize your Adsense filter, the better your performance
will pick up and the less non-related ads will be displayed on
your website.
One constant that holds true with Adsense:
The more pages you have with your Adsense campaign
being displayed, the more you WILL make. People who have online
networks immediately can profit from Google Adwords because they
have the power to add their Adsense boxes & banners onto multiple
websites, possibly 1000's of pages.
Should you add Adsense to your website?
If you own a small company that has a brochure
type website that gets maybe 50-100 visitors a day, I recommend
NOT adding Adsense to your site. It will never make enough money
with that kind of traffic. Remember: Your Adsense campaign needs
to make over $100 to get paid out.
If your company receives around 500-1000+ visitors
a day, you can now start considering to make money through Google.
Adsense is all about numbers. Play the numbers to make more money.
In fact, try making goals for yourself to make
X amount of dollars through your Adsense account by a certain
time. Doing this will only increase your business and make your
company more powerful online by increasing the amount of traffic
it receives.
For multiple websites, channels are important:
Google allows you to track the performance of
multiple websites all in one account which ultimately gives you
the ability to track how many visitors you're getting for each
website. It also allows you to work harder on those sites that
aren't up to par.
I consistently look at each individual website
channel to work harder at promoting the ones that aren't performing
well. By doing this, we increase the amount of promotion going
into the websites that under perform, and in turn eventually increase
the business for those websites as well. The more you promote
your website, the more the exposure you will ultimately deliver
for your Adsense campaign and your company.
Google Search with Adsense:
To top all that off, you can add Google search
within your site to give visitors a search function for your content
and to allow people to also click on your Adsense program.
Please note that for Google search to work, your
website and all of its content pages must already be indexed by
Google. Adding the Google search bar to your site right away won't
help your visitors at all.
I just wanted to tell you that you have a first class professional site and fantastic introductory newsletter!
- Kevin Chase
I really DON'T think you understand how far and wide you have reached others on the internet. You have created a GREAT following for many reasons. You are one of the few people I regularly recommend others turn to.
- Kevin Wirth
After beginning to see the breadth of your intellect, I've promoted you to the very top of the list of my favorite ezines. There has not been an issue that I've seen that I haven't learned something, and usually several somethings. I appreciate your coutesy, your intellect and your charm.
- Lawrence Noder
There are not many people I have met in all my years that instill a confidence in acheivable success, such as you do. You truly have a gift to give to all those whom are striving to make a go of it in a harsh environment. You make my day whenever I turn to your printed wisdoms.
You are not allowed to distribute links or link to pages on this website that are meant for the sole use of our customers and/or subscribers. You are not allowed to link to our images from your server. This is bandwidth stealing. Violations will be dealt with appropriately.
This site contains links to other sites. EbizWhiz Publishing is not responsible for the privacy practices, software, or the content of such Web sites. The links sites are provided for your convenience only and you access them at your own risk.
I just wanted to tell you that you have a first class professional site and fantastic introductory newsletter! 
