If you've been looking for an easy way to increase
your website's revenue, Google AdSense may be your answer.
Google AdSense is a phenomenal new advertising
revenue program that is taking the Internet by storm. It was
specifically designed to enable content rich sites to increase
their advertising revenue simply by displaying Google AdWords
ads.
Google AdSense makes selling advertising space
easy, as they handle everything for you. With access to a database
of 100,000 advertisers, you'll never have to worry about finding
advertisers for your website again.
The concept is simple. If you have a quality
site that provides content, such as articles, you may qualify
to display Google AdWords text ads on your web pages. If your
site is approved, you will receive a portion of the pay-per-
click payment.
The great thing about Google's sophisticated
advertising system is that the ads that display on your web
pages are relevant to your content. They scan each page to determine
what your page is about and display the ads accordingly. This
will increase your click-through rate considerably, as relevant
text ads combined with quality content are highly effective.
Although the AdSense program is free to apply,
your site will be reviewed and must be approved in order to
begin displaying the ads.
As there have been many sites turned down, you'll
need to ensure your site meets Google's criteria prior to applying.
You can find the guidelines at the following web address: https://www.google.com/adsense/policies
They're basically looking for quality sites
offering content. The keywords here are "quality and content."
If your site is under construction, loaded with advertising
and/or broken images and links, don't even waste your time applying,
as you won't be accepted. However, if you have a quality site
and provide your visitors with content, you will most-likely
be accepted.
The more content pages you have, the more advertising
revenue you can make. It's really that simple. If you don't
have your own content, there is a wealth of content available
on Internet completely free. Subscribe to any of the following
article announcement groups to receive new article submissions
each day:
Article Announce - All types of articles
AABusiness - Business oriented articles, including:
Business, Ecommerce, Sales, Networking, Business Communication,
Internet Marketing, Promotion, etc.
AAInternet - Internet oriented articles, including:
Ebooks, Ezines, Search Engines, Web Design, Web Development,
Web Sites, etc.
AAHome - Home and Family oriented articles,
including: Parenting, Relationships, Cooking, Recipes, Crafts,
Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles,
including both physical and emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups,
you'll not only receive new article submissions delivered to
your email, but you'll also have access to the archives which
contain thousands of quality articles.
Visit the following web address for further
information: http://www.web-source.net/articlesub.htm
Once you've located articles that are relevant
to your website, simply create a page for each. For example,
if you find ten appropriate articles, you can create ten new
content pages in which you can display Google AdWords ads. Not
only will you be adding valuable content for your visitors,
but you'll also increase your website's traffic and revenue.
It's a win-win deal no matter how you look at it.
Once your site has been approved, you simply
select the style of ads you'd like to display and paste the
code into your web pages where you'd like the ads to display.
Although all of the ads are text, there are
two layout options to choose from -- horizontal (like a standard
468 x 60 banner), or vertical (like a 120 x 600 skyscraper banner).
The "banner" ads display up to two ads and the "skyscraper"
ads display up to four ads.
Although both ad styles can be effective, the
"skyscraper" ads placed toward the top right side
of your page are generally more effective. However, each page
is different and will produce different results. For this reason,
you may want to test your pages and display the style that produces
the highest click-through rate.
Once you begin displaying the ads on your website,
you can visit Google and log in to your account to see how the
ads are performing. You can view the number of impressions,
clicks, click-through rate and your earnings.
If you're concerned about displaying ads that
may compete with products or services you're promoting, Google
offers an option to filter out unwanted ads. In addition, you
can display the ads along with any affiliate programs you may
be promoting, as long as the ads don't look like Google ads.
Google AdSense is the hottest advertising revenue
program on the Internet. Isn't it about time you got paid for
your content?
Visit Google AdSense for further information:
https://www.google.com/adsense
Copyright © Shelley Lowery 2003.
About the Author:
Shelley Lowery is the publisher of Etips --
Web Design, Internet Marketing and Ecommerce Solutions. Visit
Web- Source.net to sign up for a free subscription and receive
a free copy of Shelley's highly acclaimed ebook, "Killer
Internet Marketing Strategies." http://www.web-source.net
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