The chances are that you've seen "Ads by
Google" on a variety of websites and perhaps wondered what
they were all about. The fact is that you can probably get "Ads
by Google" on your own site and if you do, you can look forward
to getting paid by Google.
The system is called Google AdSense
and it does two things really neatly.
First of all it allows virtually any website owner
to make some money without having to do too much - all you do
is paste some code that Google gives you into your web pages.
This code creates the ads that you see and when
someone clicks on one of these ads they go to the advertiser's
site. The advertiser is then charged for the click by Google and
Google shares the money with you.
You don't have to worry about billing a load of
different companies or anything else: this is all done for you
as part of the AdSense service.
That much is fairly straightforward and good news.
But the really clever thing about AdSense is that
the ads you see on your site are relevant to your content - automatically.
So if you have a web page about mobile phones
you'll see ads about mobile phones on it. If you have a web page
about holidays in Tasmania, you'll see ads for holidays in Tasmania
on it.
Google's technology scans your web page and decides
what it is about and then searches its database of well over 175,000
advertisers to find the ads that are most suitable for your page.
By making the ads relevant to your site, Google
does you two favors: the ads can enhance the overall experience
a visitor to your site gets which means they are likely to return,
and because the ads are relevant to your visitor, they are likely
to get clicked on.
And when they get clicked on, you make money.
To make most money with Google AdSense you need
to develop web pages that are about high value topics. In other
words, build content on your site that is likely to attract ads
that pay highly when clicked because not all ads are worth the
same.
In fact some ads pay many dollars a click whereas
others only pay a few cents.
The art of maximizing your AdSense income is to
understand how to attract high paying ads onto your pages and
then drive a lot of traffic to those pages.
Once you've done that you can look forward to
getting paid by Google on a regular basis which makes Google AdSense
one of the most attractive affiliate programs on the internet
today.
I just wanted to tell you that you have a first class professional site and fantastic introductory newsletter!
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I just wanted to tell you that you have a first class professional site and fantastic introductory newsletter! 
