Hey, wait a minute. You can't have popups on the
page. Ok, no problem. Moreover, you can't tell anyone you have
an ad from Google on the page. You can't write about it, point
to it or tell someone to click on it
Also, remember that you are not allowed to make
a traffic pulling page, with no other way to leave it beside the
ad. You must have more links on the page (now what, will anyone
notice it?).
So how can you help up your click conversion rates?
1.Placement. Do not hide your ad. Put the ad to
the left or somewhere near the top to ensure that anyone will
see it without any scrolling.
2.Colors. There are several schools, each one
pulling their way. One way is to contrast the ad as much as possible
(but still possible to read it). The second one is to blend in
the ad with your site as much as possible.
Click conversion rates
People say that a click through of 5-10% is very
good, while others are happy with 3-5%.
I have pages reaching 30% click through and they
have several product and affiliate links, plus sales copy for
products.
How to get that high click throughs?
My secret weapon is trying to make my WebPages
as likable as possible for Google.
I have found that better ranking on your search
term (for a page) in Google, increases the click through. Not
because you get some secret bonus or extra points (according to
those who know, are there no connection between the Google search
engine and adsense).
However, I believe that if the Google search engine
ranks you high, then you have created a webpage that Google understands
very well. Therefore, when the adsense ad is placed and Google
scan your page to determine the content of the ads to show, it
also will find the page clear and understandable, and as a result
choose very targeted ads.
All of this boils down to using the page tags,
content, headers and similar to focus on a very narrow search
term. People coming in after finding the web page in the search
engine (and having read the title and description), actually find
exactly what they where looking for. In addition, the ads showing
are exactly in the area they where looking and will pull a higher
click rate, then ads showing for someone looking after arriving
from a false or misleading link.
I just wanted to tell you that you have a first class professional site and fantastic introductory newsletter!
- Kevin Chase
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- Lawrence Noder
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I just wanted to tell you that you have a first class professional site and fantastic introductory newsletter! 
