I implemented this tactic myself yesterday on
one of my sites and my CTR has gone up 300% and it hasn't been
24hrs yet. Needless to say I'll be spending the rest of the morning
making changes to my Adsense ads across my site network.
What is it?
Sorry can't resist a little intrigue.
It's very simple. Using the Leaderboard banner
728 x 90 I added small images/photos above each ad at 140 x 100.
These photos are broadly related to the ads and
draw the eye of the visitor to the ad. Which the ad alone maybe
would not do. Once their eye is drawn they read the ad text below
the image and they are much more likely to click.
Google already knows of this tactic and I know
a number of people have approached them via email before implementing
the images. Obviously nobody wants their account suspended.
The good news is Google are fine with it, for
now at least. Although a few warnings have gone out with regard
to animated images not being appropriate. So no flash or animated
gifs!
Now I hope this is new information to you. If
so I know it's going to be damn useful. :) And most of all profitable!
The benefit of this over Google's own 'image ads'
is, you choose the image for one and the basic text ad appeals
for another. As I'm sure you're aware text ads work better than
image ads.
This seems to work better than both separately
by combining them together, the major boost comes from you being
able to select the most relevant image to your site content.
About the Author
Darren Yates owner of http://www.how-to-make-money-online.info
a site about Making Money Online and Internet Marketing. Packed
with news, tips, resources, thousands of Internet marketing articles
and powerful links would like to invite you personally to pay
us a visit. :)
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