Google AdSense is easy to install on a web page
or blog and constitutes additional source of income without spending
anything. You have to apply on-line for Google AdSense Program
and generally approval comes from Google within two days.
Those having AdWord account can use AdWord e-mail
address and password for AdSense account also. After acceptance
of application, Google confirms creation of your Adsense account
thru e-mail. You get a code for AdSense text ads and another code
for AdSense search.
These codes are to be installed on web page or
blog and within minutes the page will start displaying ads from
Google, and a Google search bar. AdSense is available in dozen
languages worldwide.
The code for AdSense can be placed on any of your
web pages. I think placing it on your blog will give you distinct
advantage because blogs have several points in their favor. They
are easily indexed by search engines.
Recently two of my simple blogs were indexed by
Google within 2-3 days of submission of URL's which I think is
quite fast. With Yahoo! it is even easier - just add the URL of
your blog to your My Yahoo page and Yahoo! will start accessing
it immediately. GoogleAlert is a free tool that can be used to
know when your blog is indexed by Google.
You can have your blog up and running in minutes
free of cost from several sites that provide this service. I personally
use blogger.com. With blogs you do not need to worry about designing
websites, registering domain name or hiring web site hosting service.
You simply write your content on the blog and it is ready for
publication.
An excellent article by John Taylor on creating
blog is re-published here:
With AdSense wide range of options is available
- number of ads for display, shape and size of display, color
schemes. More than 200 colors are available from which you can
choose color for border, background and text.
24 pre-set color palettes are readily available;
in addition you can have your own custom-palette to match with
the appearance of your web page. Similarly, color schemes are
available for Google search bar.
When the web page is opened, Google ads are placed
which match with the content of the page and are highly relevant.
Google finds right ads for the web page from 100,000 AdWord advertisers.
Several options are available for the ads that
you would like to be displayed on your page. Ad filters can be
activated which will block up to 200 URL's of your choice which
you do not want to show on your page. You may like to filter away
ads from your competitors.
You can even choose your own default ads for display.
Google uses sensitive content filters to prevent display of sensitive
material. If you find that your page is not really getting relevant
ads, it may be time to look critically at the content of the page,
particularly the keywords used in text, links and tags. Little
SE optimization of the page should resolve this problem.
Sometimes Google places public service ads when
no target ads are available. To suppress public service ad, it
is possible to specify your own image ad or HTML page ad which
will appear in place of public service ad. This ensures that some
ad is always present there. Or, if you like, the space reserved
for Adsense ads can be made to collapse.
AdSense tracker is another useful feature which
tracks the ads on your pages and generates report for you. The
reports can be customized based on requirement. Typically reports
can give page impressions displayed, number of clicks and click-thru
rates. It is also possible to check earnings any time.
Web page owner can make use of all these facilities
and try to get best results. With the help of Ad tracker lot of
useful information can be obtained - which ads are doing well,
which color combination gets better results, which location of
the web page is best for showing ads and so on. This analysis
can be used to improve traffic as well as click-thru rates.
With AdSense you have virtually nothing to lose.
If you have not yet installed AdSense on your website you can
perhaps give it a thought. Any free space which can be created
on your website to accommodate AdSense can be used to generate
additional income.
Sanjay Johari regularly contributes articles on
small business to various ezines. He invites you to take advantage
of International Success Mentoring! Earn while you learn. Join
the longest running internet business opportunity - because it
works! sanjay-johari@sanjay-j.com
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I just wanted to tell you that you have a first class professional site and fantastic introductory newsletter! 
